It was about six years ago that the world was first introduced to Zombie Boy, aka Rick Genest and his transformation to full on tatted up Boy Wonder. Then he walked for Theirry Mugler’s fashion line, and people really paid attention when he showed up in a Lady Gaga video (see below).
Now doll company Tonner, best known for high detail fashion dolls, is releasing a Zombie Boy doll, as first revealed at SDCC. They go on sale Thursday, July 26 for $159.99, and are limited to 500 pieces.
Zombie Boy -aka Rick Genest- is a fashion model, performer and social media phenomenon…and now he’s a Tonner doll, too! Fiercely decorated as a decaying corpse, bugs and all, Zombie Boy is a 2 time Guinness Book of World Records winner for his body art. He’s a sight to behold, and now you can add him to your collection! Coming to our site VERY SOON….. Beware!
Talk about turning yourself into a brand. Well done, son.